Culture Comms
Bridge the gap between HR and PR
We are an advisory service that supports HR leaders, consultants and ESG investment managers to activate organisational data and WGEA compliance commitments.
We align, enhance, and amplify insights to forge a valuable brand promise and measurable competitive advantage.
Credibility is the New Corporate Currency
Your internal culture and the data that sits behind it shouldn’t be a reputation risk to be managed; or insights that get forgotten about – this should be your most powerful financial asset.
For decades, culture data remained trapped in HR systems or underutilised by marketing teams. Today, that world is shattered. Credibility is the New Corporate Currency, a brand that isn’t believed by its employees will never be truly loved by its customers.
Our Work
We work on a retainer or project basis to move organisations beyond raw compliance to market-leading authority through a proven strategic framework
Brand & Data Audit We audit your starting position to ensure your reputation is data-backed and defensible.
The Data Journey We launch creative campaigns designed to engage employees, rewarding feedback with immediate validation
Deep Cultural Insights Utilising trusted technology like IMPACTER and Cultural Infusion | Atlas, we gather robust, verified insights to confirm if existing policies successfully support recruitment and retention efforts.
Stakeholder Leverage We produce a Brand & Culture Report—a strategic document that empowers leadership to meet regulatory requirements and stakeholder demands.
Amplify Your Truth We turn internal truths into your Credibility Currency, providing a suite of creative assets to signal your commitment to talent, investors, and clients.
Your Strategic Outputs
Our solutions deliver more than just insights; we provide an immersive implementation toolkit
The Stress Test Platform
Powered by the Financy Impacter tool, this engine pressure-tests your data against the 6 Gender Equality Indicators and the 19 Target Areas to reveal your Policy & Public Reputation Risk.
The Culture Comms Scorecard
Achievement results on your strengths and risks.
Brand & Culture Report
A brand-aligned campaign-ready roadmap to build ongoing cultural momentum.
Campaign Toolkit
Tangible creative frameworks and messaging to activate your commitments, including but not limited to social media banners, internal marketing collateral, animations, video, websites and communications to support WGEA employer statements.
Customer experiences
“Culture Comms and the diagnostics through (Financy) IMPACTER and Atlas, has given us a clearer focus for critical strategic decision making and communications. It’s also helped us in understanding a strategic objective in moving the dial on bigger impact progress by identifying the areas that both benefit our people and customers more broadly.
We have gone from spending $100k a year on a scattergun approach to DEI initiatives to a more effective approach where our spending is very strategic, data-backed, measurable and meaningful.”
“Bianca and the team at Financy have been amazing to work with. We have successfully implemented the WGEA Stress Test via the IMPACTER survey across our organisation and worked with the team on culture communications to help build on the foundational work we have down to ensure Bega Group is a more diverse, inclusive and equitable organisation for our team members, customers and community.”
“We recently ran NGS Super’s performance through the WGEA Stress Test via the IMPACTER tool to test how we’re pushing for more equity for our employees as well as the 115,000 Australians whose super savings we look after. On one hand, NGS outperformed benchmarks for diversity on our board, as well as equity in gender diversity, pay reporting, parenting, types of leave, employment opportunities, and of course superannuation. On the other hand, there is still space for us to continue to improve in terms of practices and strategies for improving equity overall.”
“The WGEA Stress Test via the IMPACTER tool provides a comprehensive one-stop dashboard across all three critical areas of DEI and addresses what I currently see in organisations, which is fragmented data and a lot of manual intervention required to consolidate.”
“We have found the WGEA Stress Test via the IMPACTER tool to be an unbelievably valuable tool.
The elements within the framework of Diversity, Inclusion and Equality are numerous and benchmarking your actual status (from an internal viewpoint) is nearly impossible. Within each DEI segment, there are sub-segments that require specific focus. I am still unclear as to how we would have been able to factually measure our progress in these areas without IMPACTER.
We now have clarity on the areas where we are underperforming which in turn has provided a clear focus for our actions. Not only do we have a set of actions for the short term but also the longer term.
IMPACTER has provided us with a cost effective resource to ensure that as s small business, we don’t just have good intentions, we are making them happen!
What's involved in your path to Cultural Credibility
The Profile
Set your baseline and identify your Value at Risk.
The Test
Run the Stress Test for WGEA and Gender Equality Indicator alignment. Bridge the gap between Employer say so and Employee experience.
The Results
Access your Dashboard, Recieve your Strategic Playbook, and be rewarded with your Social Media Assets.
Mitigating Organisational Risk Through Culture Comms
For organisations with 500+ staff, the 2026 mandate requires you to select 3 specific targets from the official WGEA menu.
Our Stress Test pressure-tests your data across all 6 Gender Equality Indicators:
Includes: Leadership representation, Promotions, and Recruitment Pipeline.
Includes: Board composition and diversity targets
Includes: Closing the Pay Gap (Numeric), Pay Transparency, and Analysis.
Includes: Superannuation on leave, Flexible work ‘Default Bias,’ and Domestic Violence Support.
Includes: Mandatory annual employee engagement on gender equality.
Includes: Sexual Harassment monitoring, Trauma-informed support, and Prevention training.
Mitigating Organisational Risk Through Culture Comms
At the executive level, our results are measured by the risks we mitigate and the capital we protect:
Transitioned clients from a $100k scattergun approach to a targeted, strategic resource allocation model.
Achieved a participation rate (exceeding the industry average) to ensure the quiet majority is heard despite survey fatigue.
Deep Cultural Insights Utilising trusted technology like IMPACTER and Cultural Infusion | Atlas, we gather robust, verified insights to confirm if existing policies successfully support recruitment and retention efforts.
Quantified exceptional values alignment, moving leadership conversations from subjective opinion to objective data truths.
The Winners & The Losers
In this new world, there are winners and losers. The Winners win government contracts, are rewarded by investors, and win the war for attracting and retaining top employee talent. The Losers face higher recruitment, PR, and legal costs while trying to explain away gender pay gaps and exclusionary workplaces.
Start maximising your cultural compliance efforts today. Start building your Credibility Currency.
The Platform That Supports Impact!
Create, measure & track your DEI score
Centralise your DEI efforts with Impacter. We’ll help you understand your market position, how your team feel about DEI, and educate you on what’s required to improve your performance.
Intelligent & robust assessments developed by academics and DEI experts
Take the guess work out of your DEI efforts by taking the Impacter assessment and be rewarded with informed recommendations to build your Action Plan.
Compare your performance against the Best
By doing the Stress Test, you will see who the top 10 performers are and get to know what it takes to be amongst them.
Automated benchmarking of your Gender Equity position
Impacter allows for industry comparisons across many aspects of Workplace Gender Equity, including gender pay gaps, leadership and turnover rates.
Take action on compliance from a position of strength
The Stress Test allows for continuous monitoring and repeat pressure testing and actionable suggestions.
Intergrations
Popular Integrations
The Impacter tool allows for integration with a number of popular applications to reduce admin headaches and make presenting data easier.
WGEA considered
If you are a WGEA participating organisation you’ll be able to capture this information ongoing, access it in real-time and be able to better understand what you can do to improve your performance before it comes time to report on these activities.
Be recognised for your impact with Culture Comms
News & Insights
Strategies to overcoming survey fatigue start with looking at leadership and organisation action.
Financy shares some of the more progressive, yet simple actions that global companies are taking on diversity, equity and inclusion.
Lauren Ryder the CEO of Leading Edge Global shares insights into some of the common DEI mistakes made by business leaders.
