We transform Culture mandates into Credibility Currency

We translate internal progress into market-leading reputation

We track progress on Australia's efforts to accelerate gender economic equality

Better Places To Work

For too long, workplace gender equity data was confined to HR teams, regulators and consultants, leaving CEOs blind to its ROI and employees feeling undervalued.

That world is over!

Today, everyone simply wants a better place to work.

Financy Advisory bridges the gap between data and culture, transforming complex insights into actionable strategies that drive retention, brand reputation and performance.

The stakes are high

The Winners The businesses that bridge the gap between internal reality and public reputation. They win government contracts, are rewarded by investors for “Social” and “Governance” stability, and win the war for top talent.

The Losers The businesses that are in the news for all the wrong reasons. They miss out on lucrative tenders and valuations while recruitment, PR, and legal costs skyrocket as they try to explain away gender pay gaps and exclusionary workplaces.

WGEA Target Stress Test

A diagnostic that identifies your top 3 potential WGEA Targets and bottom 3 risk areas. We pressure tests them against a public lens before the world sees them.

Pressure Testing

Targeted diagnostics via employer and employee surveys and a proprietary scoring algorithm developed by Financy, aligned with WGEA mandates and best practice.

Employer Dashboard

Secure data visualisation that lets you view your best and worst performing Gender Equality Target and Indicator (GEIs) areas.

Strategic Playbook

Strategic Board-ready Report that details your performance with recommendations to ensure your story is told on your terms.

Culture Comms

Strategic communications and multichannel activation designed to ensure your corporate reputation is data-backed, defensible, and builds measurable stakeholder trust.

Deep Diagnostics

We conduct a comprehensive audit of your brand and culture data across all internal and external platforms. We independently verify your data truths, providing an objective baseline that removes departmental bias and identifies the financial Value at Risk metrics that matter to your board.

Bridging the Perception Gap

We identify the wins & friction points between your Culture & ESG data and your external Brand Promise. We pinpoint reputational risks and high-impact change opportunities, ensuring your internal reality matches your public narrative.

The Transformation

We amplify your organisational strengths while providing strategic roadmaps for remediation. We transform these internal truths into Credibility Currency through award-winning, data-backed communications marketing and public relations. The result: A defensive and financially justifiable brand position that builds long-term stakeholder value.

Customer experiences

“Culture Comms and the diagnostics through (Financy) IMPACTER and Atlas, has given us a clearer focus for critical strategic decision making and communications. It’s also helped us in understanding a strategic objective in moving the dial on bigger impact progress by identifying the areas that both benefit our people and customers more broadly.

We have gone from spending $100k a year on a scattergun approach to DEI initiatives to a more effective approach where our spending is very strategic, data-backed, measurable and meaningful.”

Netwealth Chief People Officer Shanyn Payne

“Bianca and the team at Financy have been amazing to work with. We have successfully implemented the WGEA Stress Test via the IMPACTER survey across our organisation and worked with the team on culture communications to help build on the foundational work we have down to ensure Bega Group is a more diverse, inclusive and equitable organisation for our team members, customers and community.”

Bega Manager – Diversity Equity and Inclusion Jade Shillington

“We recently ran NGS Super’s performance through the WGEA Stress Test via the IMPACTER tool to test how we’re pushing for more equity for our employees as well as the 115,000 Australians whose super savings we look after. On one hand, NGS outperformed benchmarks for diversity on our board, as well as equity in gender diversity, pay reporting, parenting, types of leave, employment opportunities, and of course superannuation. On the other hand, there is still space for us to continue to improve in terms of practices and strategies for improving equity overall.”

NGS SUPER CEO Natalie Previtera

“The WGEA Stress Test via the IMPACTER tool provides a comprehensive one-stop dashboard across all three critical areas of DEI and addresses what I currently see in organisations, which is fragmented data and a lot of manual intervention required to consolidate.”

Michelle Redfern Gender Equity Business Consultant

“We have found the WGEA Stress Test via the IMPACTER tool to be an unbelievably valuable tool.

The elements within the framework of Diversity, Inclusion and Equality are numerous and benchmarking your actual status (from an internal viewpoint) is nearly impossible. Within each DEI segment, there are sub-segments that require specific focus. I am still unclear as to how we would have been able to factually measure our progress in these areas without IMPACTER.

We now have clarity on the areas where we are underperforming which in turn has provided a clear focus for our actions. Not only do we have a set of actions for the short term but also the longer term.

IMPACTER has provided us with a cost effective resource to ensure that as s small business, we don’t just have good intentions, we are making them happen!

Aspire Planning CEO Tim Henry

Reputational & Brand Value: Preventing brand damage through auditable claims and turning cultural truth into a competitive advantage.
Investor & Decision-Making Value: By providing verified evidence and strategic recommendations we reduce decision making waste and enhance business ROI.
Talent & Engagement Value: By improving HR & PR insights we help lower recruitment costs and talent retention.

100k

20%

90%

4.23/5

Our Insights

As Australia’s definitive national measurement of timeframe progress to economic equality, the Women’s Index gives us an independent lens to drive national conversation on Workplace Gender Equity.

It is our independent thought leadership, backed by partners like the University of South Australia and six of the nation’s most credible economists.

The Women’s Index tracks the critical indicators – pay gaps, superannuation, leadership, employment, unemployment (flexible work), unpaid work and education.

The Report attracts a media reach of over 8-million a year and supports gender financial equity conversations to be at the forefront of political, social and business decision making.