We turn culture data into a high performance asset.
Social Impact spin is a reputational liability. We help you build the proof behind the promise, turning compliance needs and culture data into your company's most valuable asset.
Our Story
“For over a decade, Financy has been tracking progress on economic equality in Australia, providing national metrics through the Financy Women’s Index.
During that time, I have watched far too many organisations rely on voluntary action and performative gestures that didn’t move the needle.
In 2026, we are now at a significant turning point for workplace equity in Australia.
Meeting targets set by the Workplace Gender Equality Agency has changed behaviours among corporates because compliance is now mandatory.
Such action has also become a competitive necessity because people simply want better places to work, regardless of their gender.
This is why Financy has moved the workplace equity and inclusion conversation from general advocacy to Boardroom Advisory.
From the leaders we have worked with, we know that when they get it right, their commitment to equity stops being a reputation risk to be managed and becomes their most powerful financial asset.
Financy Advisory was born from a desire to see a more equitable world that is backed by the proof behind the promise.
We work with fearless leaders to ensure that what a company says in its annual report is an auditable reflection of its internal truth.
We do not just find the HR data or tell a PR story; we verify the truth so that your narrative is entirely defensible.
My goal is to help you turn your corporate reality into your greatest market asset and your primary Credibility Currency.
Bianca Hartge-Hazelman
Founder of Financy
Our Mission
To drive systemic cultural change by helping leaders verify, secure, and improve their reputation through the evidence behind their promise.
Our Vision
To accelerate a fair and equitable future by making corporate reputation an auditable reflection of internal truth.
How we are different
Some Firms offer HR. Some offer PR. We are a fusion of both with a passion for driving change and shaping Strategic Creative Communications with defensible narratives, ensuring your story is data-backed and told on your terms.
Like the HR World, we go deep into your data but also use our own diagnostic tools including the WGEA Target Stress Test to pressure test your data against a public lens before the world sees it.
Like the PR World, we craft compelling narratives and develop strategic creative communications and social campaigns.
Backed by a powerful community
Financy is supported by a team of business, technology, creative and economic advisers and proudly partners with the University of South Australia's Centre for Workplace Excellence on insights that inform our robust economic equity certification.
Our Approach
Our methodology is forged from 20 years of high-level journalism, data insights, communications expertise and building award winning brands.
- We build data-backed and credible stories that stand up to the rigour of financial markets and public scrutiny.
- We use our deep understanding of the media and cultural landscape to identify narrative gaps before they become headlines, protecting brands from performative labels and tick boxing accusations.
Safe and secure
Financy, with the help of Morpheus Wealth, are constantly working to provide safe and secure diagnostic tools like IMPACTER for all clients by ensuring that their data privacy is paramount.
All information captured in is stored securely in Google Cloud, a top-tier, third-party data hosting provider which uses encryption methods and servers located in many different locations.
Financy also performs regular security tests and monitors systems to identify and manage threats.
Our Data-Driven Methodology
Underpinned by extensive research
The IMPACTER tool and our Women's Index are the products of extensive and ongoing research to find the best insights on Workplace & Social Economic Equity. We work closely with business leaders, economists and academics at the Centre of Workplace Excellence at the University of South Australia.
Designed to support improved workplace performance
Our Methodologies are informed by research published by various organisations including UniSA, HILDA, McKinsey & Company, Deloitte, Boston Consulting Group, BCorps and the Workplace Gender Equality Agency.
Validation that's Top down & Bottom Up
Financy is fearlessly against Pink-washing and Culture-washing. To become recognised as a Champion on Culture & Equity, we assess organisations not just by what the leadership team says, but by correlated employee feedback.
Financy is a signatory to the United Nations Women’s Empowerment Principles and partners with the UN Women Australia on social impact initiatives in the Pacific
Financy is a committed to supporting the implementation of the United Nations Sustainable Development Goals (SDGs) 5, which is all about gender equality and empowering women and girls.
