We believe we have the power to inspire every woman to achieve financial fitness and reach their financial goals.

At Financy we get women, so we are on a mission to deliver finance in a way that connects.

Financy is an online women’s money magazine which represents a movement towards women living their best, most fulfilling lives through achieving their money goals.

Leading us on this movement is Bianca-Hartge-Hazelman, our Founder, CEO, finance journalist and Smart Financial Living Advocate.

What began as a passion to deliver a fresh and engaging take on finance to fellow investors and smart shoppers, has now given rise to a rediscovery of financial fitness – it’s a lifestyle that transcends the pages of dull financial clutter and enhances the lives of readers – just like that favourite beauty mag, fashion brand or holiday destination.

Producing daily articles in our website magazine, weekly newsletter and discussion in our online communities, our content provides readers with a distinct sense of confidence, courage and smart approach to life.


Bianca Hartge-Hazelman

Founder & Chief Executive Officer

Financy is all about doing finance a bit fancy for women who want more now.

Bianca Hartge-Hazelman is an entrepreneur and journalist who has had a longstanding career covering Australia’s financial markets, business activities and economics.

In 2016, Bianca took a voluntary redundancy from Fairfax Media’s Australian Financial Review to boot-strap the creation of women’s money content hub Financy.com.au and a year later she launched the Financy Women’s Index – a scorecard and report on the economic progress of Australian women.

The vision for both initiatives came from a place of fear – a bizarre admission but an honest one. This fear came from reading too much negative news as a journalist, particularly on the social and economic disadvantages women face compared to men globally, and then looking in her daughter’s eyes and wondering how you can make things better.

Bianca is happily married with three children, and when not running after them, she works tirelessly to create content and spark conversations that will better inform and educate women on how to become fearless and progress their own economic happiness.

Bianca holds a Communications Degree, Masters Degree in Journalism and Graduate Diploma in Applied Finance.

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