Financy Advisory – Powering Cultural Credibility as the new Corporate Currency
With over 20 years of experience in storytelling, creative communications and brand strategy in Australia and internationally, our work spans multiple sectors of the economy.
We specialise in bridging the gap between HR and PR by identifying the friction points where data, culture, and brand promise collide.
We amplify with award winning creative to engage stakeholders and enhance reputations.
The WGEA Stress Test
- The Risk: Brand damage and public reputational fallout from unverified, performative WGEA targets and reporting.
- The Asset: A Board-ready Target Integrity Report, Marketing Assets and Employer Dashboard for data visualisation.
- The Goal: Social and Governance integrity, compliance, reduced Value at Risk and enhanced Brand reputation.
Culture Comms Advisory
- The Risk: Narrative without authentic proof is a reputational liability that disengages employees, invites stakeholder skepticism and puts Value at Risk.
- The Asset: A comprehensive Culture Comms Brand Audit and Strategic Report with Employee & Brand Activation Campaign(s).
- The Goal: Strategic growth, investor trust, and Employee Engagement/ Recruitment Appeal.
We work to identify and minimise your Value at Risk
Here's what we focus on:
- Reputational Value: Preventing brand damage through auditable, verified claims.
- Investor Value: Providing evidence-backed "S" and "G" data for ESG reporting.
- Brand Value: Turning your internal cultural truth into a competitive market USP.
- Decision-Making Value: Providing "clean," stress-tested data for precise leadership.
- Talent Value: Lowering recruitment costs by offering radical transparency that talent actually believes in.
- Engagement Value: Improving workforce engagement by making culture initiatives meaningful rather than performative.
Q&As on the Stress Test
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The Stress Test, powered by the Financy IMPACTER tool, is a self-assessment for the Employer and Employees.
It asks for personal and business information, including sensitive information at an individual level such as do you have a disability, what’s your ethnicity or what’s your sexual orientation etc, all of which aligns with the 19 targets from the official WGEA menu.
Our Stress Test also pressure-tests your data across all 6 Gender Equality Indicators.
We have given you options so that you and or your employees can decide to leave a particular field blank or choose “Not Applicable” should data not be available.
To read more about how we treat personal information, including sensitive information, and how it may be shared, please read our privacy policy upon signing up to Impacter and review the Privacy Collection Statement(s) within the app.
Any size company can do the WGEA-Aligned Stress Test. But it is best suited to those medium to large Australian companies reporting to WGEA and which have 100 or more employees.
There are 2 parts to the Stress Test before you get your results: The Employer and Employee Surveys.
Whilst the Employee survey only takes about 5 minutes and asks for insights into the effectiveness and awareness of certain policies, the Employer component takes about 30-40 minutes and is more detailed.
- For Employers: Depending on your organisation’s size, you need company details at hand, including your employee headcount and understanding which broad sector your organisation sits in. Expect to be asked questions that relate to financials, diversity composition across gender, age, ethnicity, disabilities and sexual orientation. Plus information on salaries by position, gender diversity across the workplace, leadership and governance structure, as well as information on Gender Equity and Inclusion policies/initiatives across employment, opportunities, superannuation, parenting, types of leave, education, gender diversity and belonging.
The Stress Test helps to support business performance by measuring and validating the effectiveness of an organisation’s approach to Gender, Equity and Inclusion. It is deliberately aligned to the WGEA mandates and Gender Equality Indicators for regulatory reporting.
Studies show that when employees feel valued for their differences, they are likely to be more satisfied, innovative, productive and let’s be honest, more likely to stick around – all factors that support business performance.
The Stress Test identified your top 3 WGEA Targets and top 3 risks. It also provides insights and recommendations from experts to support organisations in taking action. This information is provided in real-time.
When it comes to the features, there are many benefits. These include:
• Creating alignment on internal and external brand promise
• Identifying ROI and Value at Risk
• Staying on top of WGEA compliance
• Knowing where to spend time, money and effort
• Staying ahead of your competitors
• Improving staff retention and attraction
• Knowing what actions to take
Of the 170+ questions included in the Stress Test, these align with the Workplace Gender Equality Agency (WGEA) mandatory reporting requirements for companies with 100+ and 500+ employees.
This means that if you are a WGEA participating organisation, you’ll be able to capture this information ongoing, access it in real-time and be able to better understand your Targets, what you can do to improve your performance before it comes time to report on these activities.
The Stress Test includes an employee sentiment survey, which aligns with WGEA recommendations that all employees are invited to participate.
The Stress Test is available on a yearly subscription, so you can run the pressure test as often as you like!
The Stress Test tool is powered by the Financy IMPACTER which is a cloud-based software that supports organisations with Gender Equity and Inclusion performance and compliance.
It was developed by gender equity advocate and conscious media company Financy Pty Ltd.
