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Shop brands with female leaders to create gender equality. Women make over 85% of consumer purchase decisions. You’re Femeconomy. Gender equality won’t be achieved in Australia for another 170 years. You have power in your purse to change it. At Femeconomy we’ve identified which brands have at least 30% of women on the Board of Directors or 50% female ownership. There are 2000 brands on our site and over 700 of them meet our approval criteria. Look for our badge to shop Femeconomy approved brands. Or, if your company meets our approval criteria, submit your brand. Female leaders will help create gender equality by reducing the gender and superannuation pay gap, increasing workplace flexibility for everyone and by normalising the role of women as leaders in our communities. More women in leadership isn’t just good for women, it’s good business. Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to 30% is associated with a 15% increase in profitability for a typical firm. More profitable companies mean more opportunities for everyone, men and women.
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