Effie is Editor-at-large for Canstar, Australia’s biggest financial comparison site. She is a leading personal finance commentator in Australia with more than two decades of experience in consumer finance topics including banking, finance and property. Effie was previously editor of Money magazine, having helped establish it in 1999. She is a regular on Channel 9s Today show and radio stations across Australia as a money expert. Effie is a director of InvestSMART and director of Ecstra – a not for profit organisation committed to building the financial capability and wellbeing of all Australians. Effie is author of books including A Real Girl’s Guide to Money: From Converse to Louboutins, Ditch the Debt and Get Rich and children’s financial literacy book,The Great $20 Adventure.
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