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Turning Tables: How to win and avoid losing out over sexism

Shruti Sardeshmukh
Executive co-director of the Centre for Enterprise Dynamics in Global Economies at UniSA

A recent study by UniSA found that when it comes to side hustles and starting your own business, investors regularly ask men how they are going to win, but they ask women how they will avoid losing. This Masterclass is about thriving in your workplace and beating sexism when launching a business. Good for entrepreneurs, female-start up founders or those with a side hustle.

Key discussion points and workshop areas:

  • Don’t let self-censorship hold you back.
  • How to just start.
  • Using defensive and strategic tactics to win out over sexism.
  • How to support and compete with other women

Featuring

Shruti Sardeshmukh
A/Prof Shruti Sardeshmukh is the executive co-director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE). Her research revolves around people aspect of innovation and entrepreneurship in small and large organisations. Her current research projects focus on identifying and mitigating barriers to Space Startups and SMEs to participate in the high technology global defence supply ecosystems and around gender issues in male-dominated sectors. She focuses on the people aspect of entrepreneurship and how people interact with the broader entrepreneurial context. Shruti has collaborated internationally with researchers from the US, Australia and India.

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