culture comms
From Data Diagnosis to Full-Scale Communications Transformation
We take organisations from data diagnosis to full-scale communications transformation
We solve the paralysing gap between knowing a problem exists and having a credible, defensible plan to fix it and communicate it
Trusted by
Culture Comms is an end-to-end Insights & Creative Solution to Activate & Engage on Gender Equity & Inclusion.
Data Diagnosis
This initial phase provides you with a definitive "IMPACTER Report" where we audit your data together with our tool to determine actions &
perception gaps.
The Strategy
Central to our approach is our unique and holistic "Culture Comms Strategy" that outlines the path forward and joins the dots between data, action and engagement.
Creative Execution & Amplification
This phase brings the strategy to life, executing a full, sustained communications campaign with clear messaging, brand alignment and creative assets
Customer experiences
"Bianca and the team at Financy have been amazing to work with. We have successfully implemented the IMPACTER survey across our organisation and worked with the team on culture communications to help build on the foundational work we have down to ensure Bega Group is a more diverse, inclusive and equitable organisation for our team members, customers and community.
Manager, dIVERSITY, eQUITY AND INCLUSION
"As a small-to-medium enterprise (SME) operating with limited resources and time constraints, IMPACTER proved to be an user-friendly and intuitive tool. It empowers business owners and managers to self-assess their performance in terms of diversity, equity, and inclusion (DEI). The platform not only measures what is already known to the owner or manager but also facilitates team engagement in DEI performance evaluation in a safe and inclusive manner.
CFO FBAA
"As a workplace consultant with multiple companies using IMPACTER & Culture Comms, what I like about the solution is that it provides a comprehensive one-stop dashboard across all three critical areas of DEI and addresses what I currently see in organisations, which is fragmented data and a lot of manual intervention required to consolidate. The team then provide that missing link in Communications Strategic and activation which makes my job easier in bringing actions to life.
ADVANCING WOMEN IN BUSINESS & SPORT
“IMPACTER provided valuable insights and measurable feedback that complimented our existing metric-led approach and internal DEI reviews. It also highlighted where we excel, enabling the team to celebrate success and know through third-party verification that our purpose and DEI initiatives promote the integration of diversity at all levels within the organisation, allowing us to embed our high-performance culture from the bottom up, create world-first innovations and build a company of meaningful size and scale.
Media & Investor Communications Lead Wisr
Make financial decisions informed by data & engagement
By leveraging the power of tools like IMPACTER, Our Culture Comms Solution helps business leaders and consultants understand where to spend.
- Track your Gender Equity and Inclusion spending and decisions over time in line with your business financials
- Keep up to date with emerging trends and insights on Belonging and gender equality
- Stay ahead of your competitors on progress
Lead through Authentic Brand Performance
We specialise in the fusion of Impact Insights and Brand Communications and we're passionate about helping leaders be authentic in the actions they take and the communications they express.
- Improve the credibility of your brand in line with your gender equity and inclusion commitments
- Increase your employee engagement and retention
- Increase the spotlight on your business, for all the right social impact reasons
Gender Equity & Inclusion Measurement & Reporting
Our IMPACTER approach allows for reports to be run and data to be updated in real time. Here are some of the areas that we focus on through the IMPACTER Platform:
• Gender pay gap
• Gender diversity in leadership
• Belonging & Inclusion
• Supports for employees on domestic violence
• Supports for employees on mental health
• Flexible work arrangements
• Parental leave arrangements
• Superannuation equity
IMPACTER features
Create, measure & track your DEI score
Centralise your DEI efforts with Impacter. We’ll help you understand your market position, how your team feel about DEI, and educate you on what’s required to improve your performance.
Intelligent & robust assessments developed by academics and DEI experts
Take the guess work out of your DEI efforts by taking the Impacter assessment and be rewarded with informed recommendations to build your Action Plan.
Understand, own & grow your DEI performance
By joining Impacter, you will see who the top performers are and get to know what it takes to be truly DEI effective.
Automated benchmarking of your DEI position
Impacter allows for industry comparisons across many aspects of DEI, including gender pay gaps, leadership and employee inclusion.
Take action on compliance from a position of strength
Impacter allows for continuous monitoring and action taking to support compliance needs, including gender pay gap reporting, gender diversity, domestic violence, mental health, flexible work and more.
Know where you stand & Amplify the results!
By committing to being an Equality Effective employer you can enhance your brand positioning, which can increase customer engagement, employee productivity and investor opportunities.
Supported by
Intergrations
Popular Integrations
IMPACTER allows for integration with a number of popular applications to reduce admin headaches and make presenting data easier.
WGEA considered
If you are a WGEA participating organisation you’ll be able to capture this information ongoing, access it in real-time and be able to better understand what you can do to improve your performance before it comes time to report on these activities.
Questions & Answers
Can’t find the answer here? Contact Us
IMPACTER is a cloud-based software that supports organisations with Diversity, Equity and Inclusion (DEI) performance and compliance.
It was developed by gender equity advocate and conscious media company Financy Pty Ltd.
IMPACTER allows teams to utilise robust scoring and evidence-based assessment(s) to review DEI positioning on a quarterly basis from a top down and bottom-up perspective.
Among the key features, IMPACTER provides real-time data via a secure dashboard and best practice actions for business planning and risk management.
IMPACTER provides business owners, HR managers, finance teams and D&I managers among others, with a cloud-based solution to managing and improving DEI business performance.
Central to IMPACTER is a robust self-assessment, which includes 120 questions for employers and 50 for employees. Note this is only applicable to Premium subscribers.
IMPACTER has been developed in consultation with business experts and academics specializing in diversity, equity and inclusion.
IMPACTER has partnered with the University of South Australia’s Centre for Workplace Excellence to set, test and review the Impacter assessments and unique scoring algorithms.
All of the questions included across the IMPACTER are based on best practices strategies and recommendations in the Australian and global markets that have been shown to contribute to a positive impact on DEI.
IMPACTER provides clarity on DEI by giving employers the ability to regularly assess their efforts in real-time, against Australian benchmarks and the performance of other organisations.
By leaning into clarity, employers can face up to their current performance and be educated on actions to plan for the future and manage risks.
Unique to IMPACTER Premium are analysis tools and an employee Inclusion survey, which ensures that business leaders are informed of any mis-match in their DEI processes and strategies.
IMPACTER helps to support business performance by measuring and validating the effectiveness of an organisation’s approach to Diversity, Equity and Inclusion.
Studies show that when employees feel valued for their differences, they are likely to be more satisfied, innovative, productive and let’s be honest, more likely to stick around – all factors that support business performance.
IMPACTER also provides insights and recommendations from experts to support organisations in taking action. This information is provided in real-time.
Organisations can use IMPACTER to measure their current programs but to test-drive other ideas that have the potential to improve their business performance.
These are some of the IMPACTER assessment areas that may overlap with business compliance needs.
- Gender pay gap monitoring
- Gender pay gap transparency
- Gender diversity in leadership
- Diversity workforce composition
- Supports for employees on domestic violence
- Supports for employees on mental health
- Flexible work arrangements
- Parental leave arrangements
- Superannuation equity
Of the 170 questions included in IMPACTER Premium, a small number directly overlap with the Workplace Gender Equality Agency (WGEA).
This means that if you are a WGEA participating organisation, you’ll be able to capture this information ongoing, access it in real-time and be able to better understand what you can do to improve your performance before it comes time to report on these activities.
IMPACTER also includes an employee Inclusion survey, which aligns with WGEA recommendations that all employees are invited to participate and a 60% response rate is needed for scoring to be triggered on your dashboard.
Coming soon is also a feature that allows you to upload your WGEA templates to save time on manually entering certain data into IMPACTER. Watch this space!
IMPACTER is compliant with Australian Privacy Laws.
All information collected via IMPACTER is stored securely in our servers via Google Cloud and remains private and confidential.
All passwords and login details are encrypted and stored with Google Firebase.
Financy Pty Ltd and Tech for Good Group Pty Ltd in partnership with Morpheus Wealth Pty Ltd as the developers behind IMPACTER, will be exposed to your information (to the extent required to support the product) and will not publish this information.
A few other things to note here:
- The customer owns their data.
- The customer has the right to access and delete their data records from IMPACTER but must make a request to impacter@financy.com.au to do this.
- Once deleted, scores obtained from organisations may still be used by IMPACTER at an aggregate level to assist in historical benchmarking.
- Employee Inclusion data is confidential and employers are not permitted access to individual data.
- Employee Inclusion data that is provide to employers will be done at an aggregate level, which means information will be de-identified.
Start improving your social impact with Culture Comms
News & Insights
Strategies to overcoming survey fatigue start with looking at leadership and organisation action.
Financy shares some of the more progressive, yet simple actions that global companies are taking on diversity, equity and inclusion.
Lauren Ryder the CEO of Leading Edge Global shares insights into some of the common DEI mistakes made by business leaders.
